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EVACUEES NEED CLOTHING?  "LET THEM WEAR KNOCKOFFS"

 by Charles Carreon

10:00pm, September 13, 2005

This just in from the Dept of Homeland Security website — the Customs arm of the Dept of Homeland Security is delivering $17 Million worth of clothing seized because it was "in violation of trademark laws." That is to say, these clothing are fakes, knockoffs of famous brands like Adidas, Ralph Lauren, Louis Vuitton, and other popular consumer names.

From the DHS website: "Customs and Border Protection and Immigration and Customs Enforcement - U.S. Customs and Border Protection(CBP) and U.S. Immigration and Customs Enforcement (ICE) trucks delivered several thousand items of clothing to Hurricane Katrina evacuees in Jackson, Miss., Houston and San Antonio, Texas. The clothing, seized in violations of U.S. trademark laws is worth estimated at over $17 million."

One of the problems of clothing like this is it's not just got fake brands, it's shitty apparel. It falls apart quickly. As Bruce Sterling described this phenomenon in a recent Wired article:

"They say you can't understand people until you've walked a mile in their shoes. I just walked across Belgrade in a brand-new pair of Nikes. Now I understand something: The citizens of this city are the vanguard of a new phase of capitalism. They're busily subverting conventional multi-national commerce and creating a dark parallel process - call it black globalization.

My new shoes look authentic, but they're a scam of ominous sophistication. The insole logo is silk-screened on; my socks erased the Nike swoosh in a single afternoon. The stitching is coarse and sloppy - the pull tab at the heel ripped loose the first time I tried to use it. The sporty soles are slippy, not grippy. The tag proclaims MADE IN KOREA, although the product is almost certainly a fake churned out by a Chinese factory. Adding insult to Nike's injury, the phony barcode denotes a pair of Reeboks."

So, while FEMA is actively turning away donations of decent clothing being offered by people all across America, DHS is rushing them all the fake, crappy apparel they have on hand. It must strike the guys in Customs as very funny: "And ye shall know them by their phony baseball caps and pirated pants." Other good jokes, "Hey whaddaya mean you're not from New Orleans. You tell me you bought that Louis Vuitton on Rodeo Drive?"

I should also point out that all of these counterfeit goods are, in ordinary times, a total liability. When I worked for Louis Vuitton at an LA lawfirm, we paid big, big storage bills on "millions of dollars worth" of Vuitton luggage we'd seized. That was a drag on the system. We couldn't give it away, or give it to charity, because that would defeat the purpose of seizing it — to keep poor people from sporting wealthy people brands. We couldn't burn it because it was an environmental hazard. So we stored it. The people at DHS are very clever, because this is going to free up a lot of storage space.

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